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The month the world goes pink is upon us again. From football fields to department stores and restaurants, the nation as a whole looks a little more Pepto-Bismol colored, and for good reason. According to the American Cancer Society, about 1 in 8 U.S. women (about 12%) will develop invasive breast cancer over the course of her lifetime. In 2016, an estimated 246,660 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S., along with 61,000 new cases of non-invasive (in situ) breast cancer.